The demand to be part of the first ever Breeders’ Cup World Championships held at Keeneland was tested on Wednesday as public sales for this year’s two-day event went on sale at noon E.T.
Since sales opened at midday, approximately 25,000 tickets were sold through 5,500 unique transactions, according to a statement from Breeders’ Cup spokesman Jim Gluckson. The statement added that while most of the reserved seating available for both October 30 and 31 sold out within hours, there remains some inventory including General Admission for both days, and limited availability in the trackside Bourbon Lounge located at the top of the stretch featuring expansive views of the racetrack.
Total ticketing for the 2015 Breeders’ Cup is projected at 77,000 for the two days. Tickets for The Hill and The Meadow are per car, and allow access of all occupants of the car, so the estimated attendance is 42,000-45,000 each day. After Wednesday’s public sales, Breeders’ Cup said it has sold 60,000 of those tickets, and have approximately 17,000 available.
Seats in both the Entertainment Center and Keene Barn, which do not offer access to the track, are also still available.
“We are extremely pleased with the incredibly high demand for tickets to the 2015 Breeders’ Cup World Championships at Keeneland,” Gluckson said in the statement.
The ticketing process was not without glitches. As many across the country logged on at noon to begin the purchasing process, the Breeders’ Cup website became overloaded causing many to get an error message.
Though some fans reported on social media they were able to get through and purchase tickets with no issue, several more lamented being kicked out of the ticketing queue multiple times causing them to have to start the process all over. Others encountered lengthy estimated wait times while in the ticketing queue with the wait time often increasing, not decreasing, the longer they remained in the queue.
” We greatly appreciate fans being patient with our ticketing system while we processed the unprecedented volume of inquiries during the first hour of ticket sales and sincerely apologize for any inconvenience,” Gluckson said.
Fans can visit Breederscup.com or call 1-877-TIX-4CUP (call center hours are M-F, 9 a.m.-5 p.m. ET) to purchase tickets.